0102 The Lab Series

A quest to rethink the whole concept of snus

In our quest to make the ultimate snus, we wanted to find out what people really wanted. We asked some important questions and got some important answers. The people we spoke to said they were tired of brands and logos on everything you see, products, places and people.

We suspected that too many choices and too little time just gets annoying in the end. What they really wanted was simple and effective solutions that make their choices easier and fit their lifestyles, right now.

Sound familiar?

The Idea

With the answers gathered we got our team of super clever scientists at Swedish Match Laboratories to develop a new generation of snus.

They developed the idea of a fresh new product in a totally new format that distinguish itself from the ordinary snus, both in taste and presentation. A crisp and clean product, that would live up to it’s promises.

All the questions and answers, testing and tasting, resulted in two variations of the winning formula.

We decided just to launch them as number 01 and 02.

Original & Strong Portion

Strong and Original Portion, with a neutral tobacco flavor

UNIQUE FEATURES

Contents: 24g
Strength: Original and Strong portion
Taste: New fresh and natural tobacco taste
Size: New long and thinner bag for better fit. The new shape fits better and is less visible.
Formula: New Non-Drip formula which is moist but does not leak.

The New Snus

This snus is a unique new product, the result of extensive consumer research. It has been through intensive testing and development to create the ultimate snus for a new generation.

Long Bag – For a better Fit

New longer and thinner bag for better fit. The new shape fits better and is less visible.

Non-Drip formula –Clean Delivery

New Non-Drip formula which is moist but does not leak.