Flavour profiles covered through Thor nicotine pouches

These nicotine pouches aim to delve into traditional Viking values with flavours that they think the Norse Gods would be proud of. There are two key flavour profiles that Thor pouches focus on to deliver their fresh taste. These include

• Mint - A mainstay flavour profile in nicotine pouches, the Thor Nordic Freeze  and the Thor Black Mint  offer a freezing sensation under the lip, with the latter containing liquorice and a warming sensation through added root extracts
• Fruit - The Thor Arctic Berries mixes a variety of wild berries and fruits for a refreshing palate cleanser, while the Thor Honeymelon Heaven provides a juicy melon taste with a hint of spice that gives a warming sensation

5 things you should know about Thor nicotine pouches

Here are the key details you need to know about Thor nicotine pouches:

1. Thor nicotine pouches come in a slim size, which is the most popular in this part of the market. They give discretion to users, meaning they can easily be used in public without people noticing because they slot under the top lip easily. The sachet material is also comfortable, offering a seamless experience that maximises enjoyment.
2. These pouches are moist, so nicotine and flavour delivery is quicker than in drier sachets.
3. There are 20 bags in each can and each pouch weighs 0.42g, so they are very light, making them easy to carry with you.
4. Each can of Thor is given a nicotine rating to easily demonstrate how strong a nicotine pouch is. For example, the Nordic Freeze is four out of five, which equates to a strong sachet.
5. Each product is given a specific colour to better identify the flavour contained within. This is why the Nordic Freeze is blue, the Arctic Berries is a purple tone, and the Black Mint is, unsurprisingly, black.

Thor’s roots - the when and why

Thor nicotine pouches hail from Luxembourg and the team at Heintz van Landewyck. The company describes themselves as food lovers, chefs, and real-life friends who wanted to create a nicotine pouch with a difference.

The brand is manufactured in an old printing house with over 100 years of history. It was turned into a kitchen where everything was created from start to finish without the need to outsource anything. Now it is a workshop covering 5,000m², with quality production that is laboratory and HACCP certified.

The nicotine used in Thor pouches is pharma-grade, with plant-based cellulose and natural flavours comprising the rest of the sachet to deliver a superior product free from tobacco. The company’s own ‘MasterChefs’ create their recipes through the unique and rare ingredients they are able to curate, and tasting sessions take place regularly to ensure the highest quality