Swedish Match invited the Swedish snuser and MMA-fighter Alexander Gustavsson aka the Mauler to develop a new kind of snus, and here is the result!
Alexander had a few specific requests for the snus - he wanted classical, traditional flavors in bigger and softer portions that fill out well under the lip. It was also important that the portions deliver a lot of strength and flavor. Swedish Match got to work and even developed a new method to process the tobacco while filling the portions, which has given ONE the feel of larger and softer portions, hence a more smooth snus experience.
There are three varieties of ONE (well, at least so far). Two General (white and original portions) and a white portion Göteborgs Rapé varietiy. The snus is stronger (14-15mg/g) and the delivery of strength and flavor is impressive.
General ONE Portion - dark and spicy tobacco character with a pronounced flavor of bergamot and citrus, and also hints tea and leather. The nicotine level is at 15 mg/g.
General ONE White - light and spicy tobacco character with a pronounced flavor of bergamot and citrus, and also hints of tea. The nicotine level is at 14 mg/g.
Göteborgs Rapé ONE White - light and spicy tobacco character with hints of lavender and juniper berries, and also some cedarwood and citrus. The nicotine level is at 14 mg/g